LinkedIn Verification: what is it and should B2B marketers care?
Jennifer Esty
March 25, 2025
Optimising content discoverability for SEO and AI tools
AI is quite literally everywhere at the minute, and we would be remiss if we didn’t rise and shine with some thoughts and tips for B2B marketers… So how can B2B marketers EEAT AI search for breakfast?
The good news is that the optimisations you make for standard SEO also benefit discoverability in AI tools.
Rather than developing a new, AI-specific strategy, it’s even more important to follow SEO best practice. Which means you need to follow EEAT guidelines, with matching search intent being the key to AI search success.
What’s EEAT all about?
If you would like a light refresher, check out our blog article on Practical Tips for B2B SEO Using Google’s E‑E‑A‑T Guidelines
Or for the full English, download our EEAT guide and checklist for a takeaway on how to optimise your content for better rankings and experience
Keep your kitchen website tidy
As well as EEAT, good technical SEO hygiene like schema markup will also help you feature in AI content.
Although there has been some debate around whether AI models and LLMs (large language models) use schema or structured data, Microsoft at least have recently confirmed they do.
So, tidy, well-structured data remains essential not only to help search engines understand your content, but also to help you gain rich results in Google Search—and help LLMs understand your content.
Keeping an eye on AI
Finally, a quick note on analytics and understanding how people are discovering your B2B products and services.
As more tools come into the market, you’ll want to monitor which ones are driving traffic to your site.
If you’re using GA4, a note that the traffic won’t get picked up as SEO automatically because Google Analytics records it as a mix between referral, organic or sometimes even ‘not set’ as a medium.
So don’t just look at source type—across our clients, we are seeing a range of AI tools driving traffic, with ChatGPT at the top but also traffic from Perplexity, OpenAI, Gemini and AskAI.
If you want to find out more about how to EEAT AI for breakfast, get in touch and one of our SEO experts will be happy to help with a free 30-minute consultation!
2025 UK Agencies Benchmarking Report
Jennifer Esty
February 24, 2025
We’re delighted that B2B Marketing has featured Sharp Ahead in their latest UK Agencies Benchmarking Report, showcasing an in-depth interview on the future of demand
